CIO Detroit Summit | May 17, 2018 | The Westin Book Cadillac Detroit - Detroit, MI, USA

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Big Data, Little Data - The Personalization Journey

Think Tank - 2:00 pm - 2:25 pm

If digital transformation of the customer experience through personalization is a journey, then data is the fuel that will transport your company from here to there. What customer data do you have access to? How can you make sense out of the data and to deliver a compelling personalized experience? How does a company use customer data to be a disruptor?

Takeaways:

  1. Digital Personalization transformation will be a slow and arduous journey unless the enterprise is ready across the affected functions and processes.
  2. Digital Personalization transformation exposes increasing amounts of data potentially vulnerable to cyber attacks and must be addressed.

Presented by:

Gahl Berkooz, Former Chief of Analytics, Automotive OEM, Large Automotive Manufacturer